How do you measure AI visibility?
You measure AI visibility by running a fixed set of buyer-intent prompts against each engine on a schedule and recording whether your brand is mentioned, cited with a link, and how it is described. The core metrics are mention rate, citation rate, share of voice against named competitors, and sentiment or accuracy of the description.
Build the prompt set first
Visibility is only meaningful against the questions your buyers actually ask. Start from real sales questions, category comparisons, and problem statements, not from keyword volume alone.
Track per engine, not in aggregate
ChatGPT, Gemini, Claude, Perplexity, and Copilot select sources differently. An aggregate score hides the engine where you are invisible. We report per-engine so the fix is obvious.
Watch accuracy, not just presence
Being mentioned with the wrong pricing, category, or capability is a problem, not a win. Description accuracy is part of the scorecard.
Other questions
Find out where you stand in AI answers
Free AI Visibility Audit across ChatGPT, Gemini, Claude, and Perplexity.
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