Do I still need traditional SEO if I invest in AI visibility?
Short answer
Yes. AI answer engines retrieve from the indexed web, so the crawlability, site health, content quality, and authority signals that drive SEO are prerequisites for GEO rather than alternatives to it. AI visibility work is a layer on top of solid SEO, not a replacement for it.
The shared foundation
Fast, crawlable, well-structured pages with real expertise behind them serve both channels. Where the programs diverge is in the target: SEO chases position, GEO chases inclusion and accurate description inside a generated answer.
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