---
title: "How do you measure AI visibility?"
description: "You measure AI visibility by running a fixed set of buyer-intent prompts against each engine on a schedule and recording whether your brand is mentioned, cited with a link, and how it is described. The core metrics are mention rate, citation rate, share of voice against named competitors, and sentiment or accuracy of the description."
canonical: https://atomikdigital.com/answers/how-do-you-measure-ai-visibility
site: Atomik Digital
language: en-US
format: text/markdown
category: "Measurement"
---
# How do you measure AI visibility?

**Direct answer:** You measure AI visibility by running a fixed set of buyer-intent prompts against each engine on a schedule and recording whether your brand is mentioned, cited with a link, and how it is described. The core metrics are mention rate, citation rate, share of voice against named competitors, and sentiment or accuracy of the description.

## Build the prompt set first

Visibility is only meaningful against the questions your buyers actually ask. Start from real sales questions, category comparisons, and problem statements, not from keyword volume alone.

## Track per engine, not in aggregate

ChatGPT, Gemini, Claude, Perplexity, and Copilot select sources differently. An aggregate score hides the engine where you are invisible. We report per-engine so the fix is obvious.

## Watch accuracy, not just presence

Being mentioned with the wrong pricing, category, or capability is a problem, not a win. Description accuracy is part of the scorecard.

## Related

- [Tracking AI Visibility with Prompt Monitoring](https://atomikdigital.com/blog/tracking-ai-visibility-with-prompt-monitoring)
- [Run a free AI audit](https://atomikdigital.com/#audit)
---

Source: https://atomikdigital.com/answers/how-do-you-measure-ai-visibility
Provider: Atomik Digital — AI visibility optimization for modern brands — get cited and recommended by ChatGPT, Gemini, Claude, Perplexity, and Copilot.
Contact: info@atomikdigital.com
Plans: https://atomikdigital.com/plans (from $249/month, purchased online)